Cast it. Jig it. Yo-Yo it. Twitch it. Rip it. Crank it. Grind it. Pop it. Snap it. Lift and drop it. Wherever you fish. Whenever you fish. For whatever you fish for… There’s a new lure that will catch them all – bass, pike, walleye, panfish, stripers – and much more. Introducing the new [...]

We got some Bow Time with Mark Nichols at the DOA Lures Fishing Event. Ever wonder how lures are created? Mark Nichols is the founder of DOA Lures and has created some of the most innovative designs in soft plastic baits. How does a Texas kid become one of the most influential lure designers in [...]