In the boat today is Mark Nichols, founder of DOA lures. The year was 1988 when Mark created the original plastic shrimp. Since then, he’s been building the DOA line. Today, DOA has 27 different plastic lures in 125 colors with more on the way.  The coolest thing about Mark’s designs? He personally field tests [...]

VIDEO: Did you ever wonder why each lure is available in so many different color combinations? Sometimes it makes you wonder if the colors are for the fish or the angler