Cast it. Jig it. Yo-Yo it. Twitch it. Rip it. Crank it. Grind it. Pop it. Snap it. Lift and drop it. Wherever you fish. Whenever you fish. For whatever you fish for… There’s a new lure that will catch them all – bass, pike, walleye, panfish, stripers – and much more. Introducing the new [...]

Now you can rig swimbaits on a jig head built with Gamakatsu’s superior hooks. The Superline Swimbait Head is compatible with all internal and external rigging methods, giving you the advanced hooking power and retention of Gamakatsu’s hooks however your favorite swimbait is configured. The streamlined head offers a natural swimming action that is sure [...]

The new Millennium Marine R500 Rod Holder makes it easy and simple to add rod holders to pontoon boats or boats that have existing rails.The R500 Rod Holder mounts seamlessly to round or square-tube rails from ¾ to 1-1/2 inches. Anodized aluminum construction ensures the R500 Rod Holder will stand up to the elements in [...]