I hate to overuse this phrase, but the Cooler Rest is one of those products that makes you say “why didn’t I think of that?” Long story short – a guy is out fishing and using his Yeti cooler for a seat in the boat. His back starts to get sore because, well, there is [...]

We know you’ve got at least one, and likely more, people on your list this year that would love some new fishing gear! Make your holiday shopping quick and easy with sure-fire holiday gift ideas from Rapala® and Respected Rapala® Brands. From the world’s favorite lures to must-have accessories and quality apparel for on and [...]