One of the the things that’s great about our fishery is that where we kingfish, we’re fishing over-live bottom, man-made bottom – all different structures that are holding other species. The kingfish being an apex predator are sitting on top of all those. A lot of the times while we’re trolling, we’re watching the screen [...]

In the boat today is Mark Nichols, founder of DOA lures. The year was 1988 when Mark created the original plastic shrimp. Since then, he’s been building the DOA line. Today, DOA has 27 different plastic lures in 125 colors with more on the way.  The coolest thing about Mark’s designs? He personally field tests [...]